H&M is teaming up with Erdem for its next designer-high street collaboration. A London Fashion Week regular, designer Erdem Moralioglu is a favourite with the Duchess of Cambridge and his pieces are often seen gracing Hollywood red carpets.
Filmmaker Baz Luhrmann will bring the collaboration to life through his unique storytelling, creating a video to celebrate the launch of the range.
“For me fashion is always about more than just clothing, it is a form of expression – a standalone art form,” says Luhrmann. “I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.”
“I am so happy to collaborate with H&M and to explore my work on a whole new scale including a menswear collection which I have never done before,” says designer Erdem Moralioglu. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”
The Erdem x H&M collection will be available to buy in H&M stores worldwide and on hm.com from 2 November.